Data taken by research firm Magid and Associates has revealed that an estimated 12% of Americans bought some kind of virtual or digital item over the past 12 months.
And weâre not talking music or ringtones or other non-gaming stuff, here. Weâre talking items âpurchased and exchanged online in games, virtual worlds, and social networksâ. So thatâs everything from gamerpics to themes to MMO items to tweens buying crap for their Habboâs room.
The survey polled 1,927 people, both men and women, across a range of ethnicities and ages (12-64). Of those 1.927, 51% couldnât remember how much they spent, and those who could said, on average, they spent around $30.
Study: 12% Of Americans Purchasing Virtual Goods [Gamasutra]
