The service you get at McDonaldâs in Japan is world class. The staff is polite and prompt, and thereâs still a focus on presentation. So itâs a shame that McDonaldâs just screwed things up.
In Japan, McDonaldâs is mucking things up with a special promotion. Called âEnjoy! 60 Second Serviceâ, the concept is that if you donât get your order in sixty seconds, itâs free. (However, if you get your meal in less than sixty seconds, you get a free coffee.)
To ensure that each order only takes a mere sixty seconds, thereâs a minute timer at the register for patrons to watch as the McDonaldâs employees scramble to slap together their Big Macs.
Japanese site Gigazine had better luck than these poor saps on Twitter and described the service as âsmoothâ. Above, you can see what said smooth service looks like (or watch it here).
But on Twitter (via Naver), McDonaldâs customers are also uploading pics of what sixty seconds will do to a meal: besides the generally sloppy sandwiches, there are several photos of burgers sans meat! Some in regions where McDonaldâs service isnât so great might scoff and say, well, thatâs what McDonaldâs is usually like. But itâs not usually like this in Japan, hence the complaints.
The campaign runs until January 31 and is only available between 11am and 2pm, with certain restrictions on what hamburgers you can order. Still, there are those who are saying the minute fast service simply isnât worth the troubleâespecially if that means you might get a burger that is missing the burger part.
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(Top photo: Gigazine)
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