This week, one of the men behind Electronic Artsâ and its founding question âCan a video game make you cry?â was awarded the lifetime achievement awards by the Academy of Interactive Arts & Sciences. He accepted his speech with an epic poem, spoken in perfect meter and to great response.
The Golden Age of Gaming by Bing Gordon
Can a computer make you cry?
How many cool things can you ship before you die?
How many best friends have been made on your development teams?
Is anything better than creating a new âlanguage of dreamsâ.
If itâs in the game, itâs in the game;
So whatâs in your personal hall of fame?
Are you like Daisycutter, a fire-balling wizard?
Will Disneyworld ever again be as much fun as Blizzard?
Whereâd that truck come from? We transformed John Madden
Into football fanaticsâ equivalent of Tinkerbell plus Aladdin.
Now that Mario and Cityville have proven to be bigger than Titanic,
Which is your game of the year, whatâs your golden mechanic?
We remember the 80âs, when games were geeky, uncool.
We were the high potential kids bored with teachers, and lectures and school.
We turned Dr J into a software artist, ended âDinkety Dink Dink,â
And when the going got tough, we took the Bard out for a drink.
25 years later, weâre an overnight success;
Boys tout their COD scores to girls, and impress.
Guild management skills get you promoted to VP,
And Phorthor pays you to play his account, if youâre at UBC.
Virtual goods and freemium have become investable, magic words
We remember when Bill Budge was the only game-making non-nerd.
Pogo-type badges are imitated these days in enterprise,
Xbox Live achievements are used in online universities, Best Buys.
FIFA camera angles are adopted in televised sports,
And Gameface avatars are showing up in all sorts
Of websites. Sims relationship ratings are the new arithmetic teachers,
Gamification is on the Fortune 500âs must-have features.
We have innovated with more ethics than those damn Wall Street banks:
With Diablo skill trees, Ocarinas of Time, C&C stealth tanks,
Battlefield commanders, Kart bananas, and Hedgehogâs gold rings.
These are a few of my favorite things.
Hey, maybe Night Trap was just a little too smarmy,
And some people were offended by Americaâs Army.
But we are teaching productivity, how to commit to a mission,
And the high art of Tolkien has been surpassed by Cataclysm.
You have created the new literature, a Moveable Feast,
As rich as Moby Dick, more relevant than War and Peace.
Youâve made plastic cool again, with Nerf guns and guitars;
And taught a generation of speed freaks how to outrun cop cars.
We were all once young prodigies, in need of feedback and interaction,
Now we are self-taught pre-ship marketing and revenue traction.
Weâve grown up with the business, become our own mothers and fathers,
But we still share the initial dream that âWe See Farther.â
Today, our mutual industry is undergoing a bit of re-framing,
But recognize this: weâre in the golden age of gaming.
Itâs because of Sid Meier, Will Wright, Brian Reynolds, Mark Skaggs, Neil Young, Miyamoto, too,
That our nieces and nephews no longer have to get a âClue.â
We have more power than Mubarak, so we shouldnât abuse it.
Our goal is to âmake software worthy of the minds that use it.â
Keep inventing cool! There are so many creative challenges still unmet.
And, as this Lifetime Achievement dude protests, âWeâre not dead yet.â
Ps Thanks for the honor, now Iâd better get off,
Because thereâs an after-party with Dean Takahashi dressed as Lara Croft.