An estimated 350,000 people played last yearâs Madden NFL 10 once online and never played it online again, series creative director Ian Cummings recently told Kotaku.
He and publisher EA are mum on online multiplayer details for this summerâs Madden NFL 11, but thatâs a number the creators of one of gamingâs biggest franchises clearly wants to reduce.
More than a third of a million people dare to go online with a game and never try it a second time? Something or somethings are scaring them away.