The Call of Duty experience you have now, the one that includes Modern Warfare 2, Black Ops and future Call of Duty boxed games, will never include a subscription fee, Activision tells Kotaku.
âWe will never charge for multiplayer for Call of Duty,â Eric Hirshberg, newly appointed CEO of Activision Publishing, told me as our interview this week wrapped up.
What Hirshberg didnât say, wouldnât talk about is in what ways the popular franchise may branch out into other genres, genres that could include a subscription fee.
Back in 2008, Activision-Blizzard CEO Bobby Kotick, Hirshbergâs boss, talked about the natural evolution of Call of Duty and how it might include a massively-multiplayer environment, one that could be âmonetized.â
That new âunitâ plans to expand the Call of Duty brand âwith the same focus seen in its Blizzard Entertainment business unitâ placing a focus on âhigh-margin digital online content and further the brand as the leading action entertainment franchise in new geographies, new genres and with new digital business models.â
Is that business speak for World of Call of Duty?
Thatâs anybodyâs guess, but whatâs clear is that Activisionâs plans donât currently include adding a subscription fee to the sorts of Call of Duty games that come with a campaign, coop and online mulitplayer.
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