Our neighbors to the north have likely already seen and been irrevocably horrified by Alan Wakeās big, spooky and, most important, clever ad push, which intimidated Canadians with its warnings about just how evil the darkness is.
Ad firm MacLaren McCannās promotional push for the Xbox 360 game is likely Old News to some Canadian gamers, but itās new to some of us. The spots put a big emphasis on the gameās light and dark gameplay through giant nightlights that cast light in the shape of coffins, light bulbs that look like nooses and, my personal favorite, the āIn case of psychotic lumberjack, break glassā installation.
Ads of the World has the whole lot of rad Alan Wake ads, if youāre a fan or a budding ad exec looking for some inspiration.
