Horizon Zero Dawn is set in a far future, post-apocalyptic world. Can someone explain to me why Aloy looks like an ad for Glossier, then?
Beauty trends in 2016 and 2017 have been gravitating to an idea of a âno make upâ make up look. This doesnât mean not wearing any make upâwhat are we, robot dinosaur-hunting tribal future vikings?âbut the method for achieving this look is a lot less arduous than the cycle of priming and contouring of yesteryear.
Brands like Milk and Glossier are focused on products that enhance your natural imperfections rather than hide them. Youâll find cover up and foundation, sure, but the coverage is meant to be light and airy. Itâs also meant to be applied with your hands, which I love because I am incredibly lazy. The end result of my go-to face for work or day-to-night is someone not completely polished, but with a natural looking glow to their skin.
What Iâve just described is Aloy. Of course, in her future no oneâs selling serums and oils to give bounce back to your skin. Nevertheless, she looks like sheâs hella exfoliated. Whereâd you get all that pumice, girl?
Aloyâs skin looks amazingâitâs bright and clear, with a bit of a natural glowâ but what I love are her brows. Theyâre in that perfect in-between of âshapedâ and ânatural.â Ever since big, bushy brows came back in, Iâve been trying to perfect my brows. Glossier sells a product called Boy Brow, which just fills out your brows ever so slightly and doesnât require me to painstakingly draw on new hairs. I sincerely doubt that the society that Aloy lives in prioritizes eyebrows in the same way I do, but itâs fun to imagine her uncovering a cache of my favorite beauty product, like a time capsule from a long lost beauty blogger.
Horizon Zero Dawnâs Aloy probably has a lot of help looking sun-kissed from the actual sun, which helps for non-video game characters as well. My friends who have incredible skin do a lot of things I donât, like not spending a significant amount of their free time playing video games. While human beings can make up for these shortcomings by buying creme or powder highlighters to put a spotlight on their cheekbones, Aloy is mostly running around outside. Maybe, someday, Iâll try that.
Of course, nothing about the ânaturalâ beauty trend is natural. This is all marketing thatâs meant to sell you an idea of beauty so you will buy a product, and marketing fucking works. But Aloy isnât natural either. Sheâs a collection of pixels that only exists when you play her. Doesnât mean she doesnât have banginâ eyebrows though.