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Anatomy of a Whale

Tonight, Lee’s iPad questioned him with a blue pop-up window: ā€œDo you want to buy one Chest of Gems for $99.99?ā€

Lee could use those gems to immediately fortify his army. He tapped ā€œYes,ā€ almost without thinking. In less than a month of playing around two hours a day, he’d spent nearly a thousand dollars.

Game developers have a word for players like Lee: whales.

These Guys’ $5K Spending Sprees Keep Your Games Free to Play [Wired, via Twitter]

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