Halo Infinite gets “Bonobo” Juneteenth emblem

343 Industries rolled out a new epic nameplate for Halo Infinite players ahead of this year’s Juneteenth to celebrate the end of slavery in the United States. But the Pan-African-themed color palette was named after an ape. Kotaku reported that while “Bonobo” is the name of a legacy asset-editing tool at 343 Industries, it’s not clear why it would have resurfaced in this very specific case, or not have been caught during one of the many quality checks updates go through before being pushed live.

I’m sorry as well. Our mistake today was inexcusable, and I’m ashamed we allowed it to happen. https://t.co/cOeg63t0iv

— Joseph Staten (@joestaten) June 15, 2022

“Our mistake today was inexcusable, and I’m ashamed we allowed it to happen,” creative head creative Joe Staten wrote on Twitter. Now-former studio head Bonnie Ross echoed that sentiment, writing “On behalf of 343, I apologize for making a celebrated moment a hurtful moment.”