Multi-media collective iam8bit knows how to advertise itself: slyly, theatrically and with neat, removable swag.
iam8bit does a bit of everything — they host art exhibitions and publish books, produce T-shirts and tchotchkes, and — for the right client — provide marketing and creative consultation. In the words of their online manifesto, they’re in the business of “making awesome things.” You should care: most of these “awesome things” contain either subtle or explosive nods to video games and gaming fandom, and iam8bit’s corporate clients include Bethesda, Gearbox and Square-Enix.
https://lastchance.cc/the-art-project-that-took-one-convention-40-hours-and-5782242%3C/a%3E%3C/p%3E
In in the midst of bikini car-washes and building-length posters, iam8bit’s guerrilla-approach could very well stand as E3 2011’s most original attempt to elicit attention.
