I have no idea who the Sarah Palin is of video games nor the Barack Obama of video games. But Gabe Zicherman, chairman of the Gamification Summit knows who the gaming Tea Party is: people who donât like gamification.
âThese tea partiers are game designers,â Zicherman wrote earlier this week on the Huffington Post. âTheir target isnât a black President and changing society, but a growing trend in design and marketing called gamification.â
Gamification, as itâs defined by its proponents, is the addition of game-like systems on top of everyday activities. Sounds dry, unless you listened to this big Gamepocalypse speech earlier this year or until you find yourself checking into Foursquare to win achievements for the feat of just being somewhere. Do you dream of the future in which people are encouraged to eat healthier food thanks to the same systems of encouragement and reward that compel a gamer to reach level 85 of World of Warcraft?
Who is against this? Those who are afraid, Zicherman writes.
âI donât see genuine arguments against the [gamification] movement or its power to change the world. All I hear are the angry ramblings of some scared old, white people who suddenly woke up and found out they no longer run the country.â
This tea party roster includes those who got âgamificationâ removed from Wikipedia. They include writer and game-maker Margaret Robertson, whose essay against gamification we recently republished (Choice quote in her piece: âWhat weâre currently terming gamification is in fact the process of taking the thing that is least essential to games and representing it as the core of the experience.â)
https://lastchance.cc/cant-play-wont-play-5686393%3C/a%3E%3C/p%3E
Also in the video game Tea Party is Chris Hecker, who weâve written positively about. (Heckerâs offending anti-gamification Tweet directed at Sonyâs PlayStation 3 rewards program ended with the âfuck gamificationâ).
https://lastchance.cc/the-next-smart-video-game-only-lets-you-kill-once-5500968%3C/a%3E%3C/p%3E
Are we here at Kotaku are enabling this gaming Tea Party? Sorry/youâre-welcome.
Perhaps Zicherman is right that by 2015 âevery company will have a Chief Engagement Officer, and gamification/playful experience design will ascend to a trusted and established profession the world over.â
Perhaps gamification can be used not just for selling airline tickets but to help fight obesity.
Who knows, but⊠tea party? I had no idea the battle for and against the gamification of society was the heated central debate of our United States of Technology.
The Tech Industryâs Tea Party [Huffington Post] [PIC: Tea Party rally on November 2, by Rod Lamkey /Getty Images]
