After Activision CEO Bobby Kotick expressed his displeasure at Sony for not announcing a price cut, he came back a few weeks later threatening to “stop supporting” the console.
https://lastchance.cc/activision-ceo-unhappy-no-console-price-chop-announced-5281271%3C/a%3E%3C/p%3E
Sony honcho Howard Stringer then retorted that a price cut would cause the company to lose money on every PlayStation 3 sold.