Speaking at GDC Austin earlier today, Blizzardâs Frank Pearce has revealed that despite charging $125 a head to get into Blizzcon, the annual event still ends up a net loss for the company.
âBlizzCon is operated at a substantial loss for the company,â he said. âItâs a huge marketing opportunity, so thatâs the benefit we get out of that. But in terms of any kind of financial gain, it actually is a loss for us.â
To give you an idea, then, of how much holding the show costs, consider that 20,000 people bought tickets this year. At $125 a ticket, thatâs $2.5 million. So for the company to make a âsubstantial lossâ on the show, it must cost a lot.
Then again, when youâre Blizzard and you get all that WoW subscription money, you can afford to throw lavish parties for your fans every year.
Blizzard incurs âsubstantial lossâ from BlizzCon [GameSpot]
