Activision boss Bobby âWhat, Me Worry?â Kotick is hot stuff right now, and in Bobbyâs world, it doesnât get much hotter than appearing on the cover of Forbes, wielding a plastic guitar like a battleaxe.
Backing up that cover pic is, of course, a lengthy article on the man. Profiling the rise and rise of the corporate rock star, Forbes writer Peter C. Beller does a fine job of telling Kotickâs story. How Activision is his baby, how itâs rolling in cash, how Viacom were going to have to wrest control of that baby from his cold, clammy dead hands.
But then we get to this bit.
EA also teamed with MTV to sell Rock Band, a shameless knockoff of Guitar Hero that added drums, bass and a microphone to the world of make-believe rock stars.
Probably shouldnât believe every line Activision PR feeds you there, Pete.
Activisionâs Unlikely Hero [Forbes]
