CBS Not Happy With Dante’s Inferno Super Bowl Commercial [Update]

By Luke Plunkett Published February 2, 2010 |

As with many of the game’s tactless marketing stunts, EA’s big Super Bowl trailer for Dante’s Inferno has run into a problem: broadcaster CBS has demanded edits to the commercial.

https://lastchance.cc/ea-brings-hell-to-the-super-bowl-5461323%3C/a%3E%3C/p%3E

Not for the dark, mature tone of the ad, nor the graphic scenes of violence which punctuate the clip; it’s because of the tagline used at the end: “Go To Hell”. That was a bridge too far for the TV network, so EA has had to change the final line of the clip to “Hell Awaits” instead.

You can watch the clip as it was intended to air below. UPDATE – Nope, that wasn’t the Super Bowl trailer. This is.

https://lastchance.cc/catch-dantes-infernos-new-trailer-without-having-to-wat-5462920%3C/a%3E%3C/p%3E%3Cdiv class="not-prose my-8 -mx-4 xs:mx-auto">

CBS rejects ‘Dante’s Inferno’ Super Bowl ad (video) [Hollywood Reporter]

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