The full name for this product is “Batman – Bruce Wayne DX Sixth Scale Collectible Figure”. That’s for retailers, though. People like you or I will just know it as “holy crap it’s a plastic Christian Bale”.
The 12″ figure, made by Hong Kong-based Hot Toys (see here for their incredible Avengers range), won’t go on sale until December, but if you think a replica Batman is worth $260, you can preorder it now