EA, the video games publisher, is taking EA, the fitness supplies company, to court. And itâs not over the name.
Energy Armor, based in Florida, is instead being taken to court because of two things. The first is its logo, which is more of a âcomplete rip-offâ of EAâs famous branding than it is an âuncomfortable coincidenceâ.
The second is that Energy Armor, being based in the fitness industry, advertises its products using athletes. Just like EA does.
That second point sounds a bit stupid â fitness companies using athletes sounds totally normal â but as you can see, the logo thing might be a tougher sell to a court.
For its part EA wants the logo barred, anything with the logo on it destroyed, and would also like some damages. Oh, and âall profits generated by Energy Armor using the logoâ. Which, you know, if itâs the companyâs logo, is all their profits.
EA Sues EA [Gamasutra]
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