Ever wonder how much a developer benefits from promoting a game on The Pirate Bay? The folks behind the Zelda-like Anodyne revealed the specifics behind their recent promotion, and get this: TPB drove way more sales and awareness than reviews and videos alone did.
Doubled views on Greenlight
Sold nearly five thousand copies
Got 240,000 uniques on their website
Made 12k dollars
Now, compare to those stats to the period before the promo: 40k uniques, about 900 sales at an average price of 8 dollars in ten days.
âDoes the promo work? Yes! I think everything is much better off nowârevenue, people playing, fans, etc, than we were before the promo,â the developers wrote on their blog, âI definitely encourage trying something similar with The Promo Bay if youâre able to.â
