Over the weekend, French football powerhouse Olympique Lyon gave opponents Sochaux a serve, whupping them 4-0. And they did so with a little help from a certain PlayStation 3 exclusive.
The latest craze in football sponsorship in Europe is the āone-offā, where instead of sponsoring a team for an entire season, a company or organisation has its name on a jersey for just a single match. Weāve seen a video game do this before.
https://lastchance.cc/video-game-to-sponsor-pro-football-team-5101169%3C/a%3E%3C/p%3E