Sweet Baby Inc. Doesn’t Do What Some Gamers Think It Does

Late last month, one of the company’s consultants discovered a Steam group dedicated to “detecting” games that Sweet Baby Inc. has worked on. The purpose? To encourage people to avoid those games because the group had deemed SBI was pushing a “woke” agenda by working toward greater diversity, equity, and inclusion. The Steam group now has more than 100,000 followers and its own Discord that boasts nearly 2,000 members. But this ire against Sweet Baby Inc. (and DEI initiatives in general) isn’t new—an October 2023 KiwiFarms post shares similar sentiments, stating that the company’s involvement in Remedy’s award-winning 2023 action game Alan Wake 2 was “possibly one of the biggest scandals in gaming history.” – Alyssa Mercante Read More