Don’t: Say “It takes X hours to get good”

The biggest hurdle you have to overcome in getting people to do something you want them to do is time investment. There are many games I will never play just because I don’t want to spend hundreds of hours on something when I’m busy enough and still gotta get my Overwatch 2 dailies in. So one of the quickest ways to lose the attention of your prospective game player is to tell them that they’re going to have to slog through several fairly dull opening hours to get to the good shit. Unfortunately, this is a trap many games fall into, but you don’t need to start dragging the game from the get-go when delivering your pitch. It’s better to bring attention to the parts of those opening hours that are actually worth seeing, while also giving tips on how they can expedite or avoid some of the less exciting stuff. Think of it like when you give a dog a pill but you cover it in cheese or peanut butter. You can’t lead by undermining your argument.