Do: recommend shorter games

Do you know how many people I’ve gotten to play GoodbyeWorld Games’ incredible, eye-tracking adventure game Before Your Eyes by telling them it’s just 90 minutes long? More than I can count on two hands. As we’ve said, time is your biggest hurdle to jump when selling someone on a game, but it can also be your greatest asset. Getting someone to try something they can beat in a sitting or two is much easier than trying to get them to commit to something like a second job. Speaking of which…