For the last 11 years, the yearly China Digital Entertainment Expo has been āentertainingā China and the worldās gamers. Commonly known as China Joy, the show is usually known more for its booth companionsāin fact, this yearās China Joy was more about the gamers and geeks taking photos of young women.
Over 200,000 people attended the four-day event, which is arguably one of the largest gaming expos in the world, second in Asia only to the Tokyo Game Show. Despite the massive turnout, this yearās China Joy seemed smaller. Perhaps due to thepossibility of a lift on the console ban, major companies such as Sony and Microsoft didnāt even have booths at this yearās show.
The game selection was also slim pickings. In lieu of the bigger companies, smaller companies operated huge booths. Companies such as Tencent and NetEase showed off older games, which have already been either announced or released. Tencent had about 20 computers dedicated to Monster Hunter Online. The coolest booth this year was probably the Glorious Mission booth attached to the Giant booth.
Ah screw it, thereās nothing more to say about China Joy this year other than that it was more of the same and not much about the games. Time for some pictures!
https://lastchance.cc/have-a-look-at-chinas-monster-hunter-online-475662737%3C/a%3E%3C/p%3E
An exhibitor poses next to a Master Chief cosplayer.
A steampunk robot exhibit for Snail Gamesā new RPG called Black Gold.
A cosplayer showcasing a game at The 9ās booth.
This company had their booth companion āhand outā fans. The fans make up a dressā¦
Chinese gamer tests out Rocksmith at the Intel booth! The INTEL BOOTH!
Players test out a multiplayer online battle arena game.
This guy is playing the augmented reality game Kazooloo on an iPad. The booth companions are holding up the AR cards.
China Joy was an incredibly sweaty messā¦ I mustāve salted at least four t-shirts.
Two booth companions were caught off-guard during their break.
There were no free hugs to be givenā¦
Hot Dog Toyz showed off some of their newest toys and figures.
A booth companion tells a mascot to stop following her. It wasnāt malicious or anything, it was all in good fun.
Giant, the company that made Glorious Mission, pulled an āAMDāāinstead of a booth of women they went with men!
Can someone identify who this cosplayer is portraying?
Paid cosplayers perform a skit at Sohu games booth.
The Glorious Mission had its own booth! Fully equiped with ātough guysā.
Iām confusedā¦ This is a game about the Chinese Peopleās Liberation Army, why is one of the booth companions dressed in US Navy fatigues?
Two guys cosplayed as Chinese fantasy characters. Can you identify who they are? I couldnāt, even when they told me.
āAcolytesā walked through the exhibition halls promoting Shenzhen BaoFeng companyās iOS/Android action role-playing game, āDark Agesā.
This cosplayer towered over the crowd at China Joy! Portraying Jiraiya from Naruto, this dude stood at at least 6ā9. Iām a tall Chinese guy, and this guy was at least a head taller than me.
A lucky kid playing Fruit Ninja Kinect at the Le Yue Games booth.
Check out this guyās intensity!
These are just too cute!
A moment with Portgas D. Ace. This cosplayer was making his way through the exhibition halls to the cosplay competition.
A photographer explains to a Kakashi cosplayer how to better portray the character.
This cosplayer, portraying Ichigo from Bleach, takes a moment from posing to take pictures of his lady friend.
Two of the six Chun-liās walking around China Joy 2013.
I was surprised to find only these two cosplaying as Attack On Titan characters.
Tencent booth lady poses for pictures behind Tencentās āVIPā booth.
Check out these Naruto cosplayers! Thereās Naruto, Kurenai and Orochimaru!
Final Fantasy Xās Yuna wears a feather, which seems to be the accessory of choice at this yearās China Joy.
A small sampling of the trash found at China Joyās exhibition hall. It was nigh impossible to walk more than a meter without stepping on or kicking some garbage.
I found a staple of old China Joy outside the exhibition! Mr. Kotex is back baby!
Bonus Photo: Hereās Mr. Kotex with Sinaās booth companion ā in my opinion, arguably the best booth companion in China Joy this year. (Sinaās booth had about four women! The smallest number, apart from the ones that didnāt have any at all.)
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Eric is Beijing based writer and all around FAT man. You can contact him @[emailĀ protected] or follow him on Twitter @FatAsianTechie
