You didnât think Microsoftâs Kinect would be used just for games, did you? Silly. Itâs going to be used for interactive advertisements as well, beginning with a Chevy commercial later this year.
As part of the campaign surrounding the launch of the Chevrolet Volt electric car at the end of the year, the car manufacturer will release a Kinect-friendly ad which lets users âphysically explore and engageâ with the vehicle, as well as using voice search to learn more about the Volt.
Itâs an interesting start, but you canât help but feel a better car to start with may have been something a little more exciting. The Volt is exciting politically and socially, but if I wanted to virtually explore a fancy new car on my 360, Iâd want something that was a little faster
Chevrolet and Microsoft team up for Volt âtest drivesâ on the Xbox 360 [Cartech]
