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Golden Brown Ryu Ga Gotoku 3 Earns Best Cross Promotion Of The Year

Toshihiro Nagoshi, designer of Ryu Ga Gotoku 3, is very brown. It’s like he spends all his free time in a tanning salon or something. The game’s latest promotional tie-up should be no surprise:

A TANNING SALON.

That’s right, Japan’s Tanning Studio Sole appears in game and is also selling special Ryu Ga Gotoku 3 gift cards (priced at Ā„10,000 and Ā„20,000). Ryu Ga Gotoku 3 banners will be placed in front of Tanning Studio Soles across Japan.

Does Tanning Studio Sole work? If Nagoshi’s leathery hide is anything to go on, yes, yes it does.

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