Google has published a report detailing everything itâs learned about gamers and their online search habits. As youâd expect; the company thrives off its advertising, so understanding how searches can be tied to ads is important for business!
The results have been published in a paper called âUnderstanding the Modern Gamerâ, which reveals things like how often youâre searching, when youâre searching, and what exactly it is youâre doing the searching on
Most interesting, to me at least, is the breakdown in how gamerâs search patterns change according to the status of an upcoming game, showing the transition as people move from typing in âreviewâ and âDLCâ to âbuyâ through to âtipsâ.
Other nuggets of note? One in five tips searches are now being done on mobile devices, presumably your phone or tablet while youâre sitting on the couch, and below youâll see a graph charting gamerâs interest â as gauged by Google searches â in a title over its lifespan.
You can read the report in full below.
Understanding the Modern Gamer [Google]
