Grand Theft Auto IV’s first trailer
Released: March 2007
I have vivid memories of watching this trailer. I remember having a terrible internet connection so I went over to a friend’s house and stayed the night so I could catch it as soon as it dropped. The next day, the GTA IV trailer launched—after a weird gunshot countdown clock—and we watched it close to 200 times that day— So many people wanted to watch this trailer that it temporarily crashed Rockstar’s website
And like the debut trailers before it, this one focuses almost entirely on the city and the vibes, presenting what looked back then like a photorealistic recreation of a modern city. This wasn’t the silly, exaggerated world of GTA Vice City or San Andreas. This was almost like a documentary of New York City, featuring mundane activities like driving and riding the subway. But now in HD.
