Most companies wait until the game comes out before they start thinking about releasing an art book. For Guild Wars 2, however, ArenaNet wants to make the art the star.
When I first found out about ArenaNetâs Guild Wars 2 art book being available at PAX, I questioned whether or not it was the right time for such a promotion. Company founder and president Mike OâBrien explains why art is such a huge focus in Guild Wars 2.
âWe have the best artists in the industry. I know it sounds like hyperbole, but our artists are winning every industry award here. We have brilliant artists, and thatâs why we are featuring the art so heavilyâ.
You can see this in action in the trailer, first unveiled at GamesCom in Germany, which depicts pieces of concept art coming to life almost seamlessly.
https://lastchance.cc/and-this-is-the-guild-wars-2-trailer-5341507%3C/a%3E%3C/p%3E
âThatâs a theme of Guild Wars 2 â taking this art and bringing it to life.â
