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Guild Wars 2 Thinks Fun is More Important Than Money

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Thereā€™s a reason Iā€™m highlighting this quote from ArenaNet co-founder and president Mike Oā€™Brien: you just donā€™t see it anymore at the top end of the video game business.

Pre-order money and first-month sales are everything for most publishers, and while Guild Wars 2 has had a big week ā€“ there were 400,000 people playing before it was even technically out ā€“ thereā€™s a limit as to how much money ArenaNet would bring in at the expense of breaking their servers.

https://lastchance.cc/guild-wars-2-arrives-tonight-heres-everything-you-need-5938273%3C/a%3E%3C/p%3E

The key here is that itā€™s a long-term view. People having a bad experience with an MMO in their first week may never return, but many companies donā€™t look past the initial sale or first monthā€™s subscription.Those enjoying their first experience will be back, and maybe back again, and again, until theyā€™re fans, who can then spread the word.

Itā€™s patient, and itā€™s smart.

Guild Wars 2 Producer: Weā€™d Turn Off Sales to Preserve the Game Experience [Time]

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