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Guile Is Now Selling Hair Gel In Japan

Guile. Hair. Gel. It makes sense that the Street Fighter character would now be a hair product pitchman in Japan.

Guile is the new spokesperson forJ-Gelfrom Yanagiya, a company that’s been making cosmetics since 1615.

The official site has a humorous interview with Guile in which he says nuggets like this: ā€œDisheveled hair is connected to losing one’s composure. It’s not cool.ā€

Damn right.

Able to keep his hair in place with doing a somersault kick, Guile says the ā€œUltra Hardā€ type of J-Gel is his ā€œpartnerā€ from now on.

Everyone should be relieved that Guile has finally found his ideal hair gel.


Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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