Last night, the legendary purveyors of bread-and-cheese injection systems at Hot Pocketstweeted a photo of a bro playing a Nintendo 64 while another bro helped him eat a Hot Pocket. The tweet has since been removed from Hot Pocketsā timeline. Were they embarrassed about using a dated cultural reference like an N64?
I canāt say for sure. Representatives from Hot Pockets and the brandās owner NestlĆ© were unavailable for comment at press time. What I can say for sure is that the presence of N64 controllers is actually the least embarrassing thing in this advertisement.
Look at the guy in the green shirt. Look at his hands, specifically. The way heās holding the famously hard-to-be-held three-pronged N64 controlling. He actually looks like he knows what heās doing with it. Thatās more than I can say for most of the people who pose for stock advertorial photos meant to portray anything gaming related.
(Also, letās be honest. If youāre in a demographic associated with a) audacious tattoos, b) flannel shirts, and c) people who call each other ābroā either ironically or unironically, itās safe to say that youāre also the type of person who stills plays N64 games on the regular. Whatās really missing from this photo is a giant bong.)
The real sin in this ad, if you ask me, is the way the hot pocket is being eaten. Any self respecting gamer whoās indulged in his or her appetite for hot pockets knows that there is only one way to eat these things while remaining tethered to a console. YouTuber Ben Heck showed the world the definitive Hot Pocket-eating tactic back in 2012:
Plus, the bro in the Hot Pockets ad left the crisping sleeve on. Who even does that? The eHow instructions for how to eat a hot pocket specifically says, āRemove the Hot Pocket from the crisping sleeve and set on a plateā as part of the fourth step.
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