Its beginnings were humble. During the late 1970s and early 1980s, Japanese fans went to manga and anime conventions dressed as their favorite characters. Thereâs a long history of people dressing as their favorite characters in the West, tooânotably, Trekkies.
Those were innocent times. As the 1980s wore on and turned into the 1990s, the idea of cosplay continued to infiltrate Japanese pornography, which had long placed great importance on costume and dress. Now, thereâs more importance being placed on the lack thereof&mash;impossibly small bikinis, bare buttcheeks, and even plastic cocks.
In the past, Japan used clothes as class markers, even permitting only certain classes to wear specific colors. During the 19th century and 20th century fashion became divided between traditional (the kimono) and the modern (Western dress), and the country became fanatical about European and American fashions. Thereâs even an element of cosplay to the 19th century photos of the Meiji Emperor dressed in European style military garb, instead of traditional Japanese duds.
Love hotels began offering costumes for guests to rent. Ditto for many arcades, which offered outfits for people taking sticker picture photos. The costumes werenât anime or game characters, but usually nurse outfits, schoolgirl clothes, or business woman uniformsâthe kind of costume play common in Japanese adult videos. Cosplay, however, still had more of a geek bent. It was fandom, not fucking.
During the late 1990s and around the turn of the century, with cosplay cafes popping up in Akihabara and with âimage clubsâ (places of prostitution where the girls dress up in outfits to create an âimageâ) increasingly popular, erotic cosplayers began to take their initial steps. By around 2003 or 2004, cosplayers were wearing increasingly sexy outfits. The increase of skin seems to directly relate to both the explosion of the internet and the increase in quality of digital photography. By 2006, cosplayers like Ushijima Ii Niku arrived on the scene and were making names for themselves.
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The new breed of cosplayers differed in that they werenât simply doing live action fandom. Rather, they were more influenced by erotic doujinshi (self-published works) that showed famous game or anime characters in suggestive situations. Likewise, these erotic cosplayers would dress up as famous characters and then flash their panties. It was a 3D version of a 2D fantasy.
Some of these famous ero cosplayers made the leap to hardcore pornography. Others made the leap from hardcore pornography to erotic cosplay. Some of them, like Ushijima Ii Niku, simply have ties to the adult industry, but donât work as performers. Famous cosplayers make money by releasing ROMs of their photos that fans can purchase at annual otaku events. Other charge for photo sessions. Itâs cottage industry, but some just do it for fun, not making a dime off of cosplay.
âIn the past few years, yeah, the bar has been upped, and cosplay photos have become increasingly explicit,â an erotic cosplayer told Kotaku off the record earlier this year. This particular cosplayer has been known to pose with dildos and other sex aids. When Kotaku asked her why her photos were so explicit, she was at a loss for words. Itâs now becoming a matter of everybody else is doing it, so why shouldnât I.
As the photos become increasingly sexual, the lines between cosplay and pornography are blurred. Many of the photos are softcore. The point of them is to arouse sexual excitementâwhich is fine. Most erotic cosplayers do not make any bones about what they do in much the same way that many models for menâs magazines do not either. Theyâre honest.
In that honesty, an entirely new cosplay subculture has been created, one in which women wearing micro-sized underwear make out and mug for the camera. They embrace their sexuality and their exhibitionism. Itâs still cosplay and many of the costumes remain impressive. Yet, the sexualized charged element is why year after year, cosplay alley at the Tokyo Game Show is getting more and more crowded and why costume photo studios are taking off.
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