Sega is an old brand. Thereās heritage in that, but also baggage. So French design firm SYN decided to take a swing at sprucing the companyās image up a little!
https://lastchance.cc/meet-the-four-americans-who-built-sega-5788468%3C/a%3E%3C/p%3E
The thinking behind the āUnitedā thing stems from the fact Sega, like many other Japanese publishers, does a lot more than just publish video games for home consoles and handhelds.
This is the second time this month weāve seen Frenchmen try and redesign Sega; check out Elie Ahoviās ideas for a new Dreamcast we posted a few weeks ago
https://lastchance.cc/a-dreamcast-2-could-have-looked-like-this-5877737%3C/a%3E%3C/p%3E