Skip to content

Iconic Shibuya 109 Building Is Changing Its Logo

If you’ve been to Tokyo, you’ve seen Shibuya 109. The building is a symbol of Japanese youth culture. If you’ve played Square Enix’s The World Ends with You, then you also are familiar with it.

In that game, however, 109 was rebranded as 104

Website Kai-You reports that now, after nearly 40 years, 109 is getting a brand new logo.

There will be a design contest open to the general public, with the winning design emblazoned on the building and the winning designer getting 1,090,000 yen, which is $10,165. Being selected as the winner might be payment enough!

Submissions will be accepted from April 18 to May 20.


Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

🕹️ Level up your inbox

Don’t miss the latest reviews, news and tips. Sign up for our free newsletter.

You May Also Like