Atari? Strong brand name. Infogrames? Um, yeah. No wonder Infogrames want to switch its corporate identity to the company Nolan Bushnell founded and made famous.
āThe Board agreed to change Infogrames Entertainmentās name to Atari,ā the company announced today. āThis decision will enable us to make the best use of the Atari brand, capitalizing on worldwide strong name recognition and affinity, which are keys drivers to implement the Companyās online, product and licensing strategies.ā
In March 2008, Franceās Infogrames bought out and took over Atari Inc.
