The massive marketing juggernaut is in full effect (sorry) for Mass Effect 3. The long-anticipated conclusion to the epic space marines vs. eldritch horror aliens trilogy becomes available on March 6, a few short weeks from now. Fans of the franchise (a category that decidedly includes yours truly) have a new wealth of trailers, screenshots, and tie-ins to whet their appetites and tide them over.
While some tie-ins look interesting, unfortunately, the same cannot be said of the two Facebook promotional apps that are currently running. The Mass Effect 3 Mission Command app at least presents some game characters, requires some game-related input (paragon or renegade?) and announces up-front what prizes participants are eligible to win. (The European edition had a hacking mini-game.)
https://lastchance.cc/mass-effect-infiltrator-delivers-galaxy-hopping-combat-5883602%3C/a%3E%3C/p%3E
1.) Tie the App to your Origin account.
2.) Badger friends into signing up through links from you.
3.) Keep badgering friends until five of them have not just played, but completed the ME3 demo.
Bothering everyone you know, repeatedly, until they finish the demo will reward you with some kind of vague, unspecified DLC for Mass Effect 3ās multiplayer mode.
Itās clear that these Facebook apps (as most are) are glorified commercials, and Iām genuinely all right with advertising. But Mass Effect is already a pretty well-established franchise with millions of players eagerly awaiting their chance to continue Shepardās story. I feel weāre all better off when advertising is honest about its commercial goals rather than recruiting me to bother everyone I can find on a massive companyās behalf.
