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It’s Official: Clicking on Cows is a “Thing”

Every day, more evidence that Ian Bogost’s satirical game-turned-real-game-turned-ironic sensation Cow Clicker has become a bona fide sensation. Take the case of the startup “Wander,” which has no real product or service… at all… and yet has registered over 10,000 users.

https://lastchance.cc/the-life-changing-20-rightward-facing-cow-5846080%3C/a%3E%3C/p%3E

How have they done this? Why, by having their users click a cow, of course! The site has a small built-in game that encourages users to help promote the company to rack up “points,” which of course are basically meaningless. And in addition to that, users can even click a cow in the bottom of the screen to get more points. Who doesn’t love points?

Mashable asked Bogost his thoughts on the game. “There’s something pleasurable about clicking a cow,” he said. “It’s very strange. Don’t ask me why. Of course, they’re also participating in what is now apparently a kind of cultural experience, cow clicking.”

I don’t know why either, but there really is something pleasurable about clicking a cow. How much farther can this thing go? God only knows.

For an in-depth look at the whole Cow Clicker phenomenon, be sure to check out Leigh Alexander’s fantastic Kotaku feature

Startup Has No Product, Gets 10,000 Users With Cow Clicker Game [Mashable]

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