The Japan-themed Sims 4 Snowy Escape expansion pack lets folks enjoy a hot springs mountain resort. The debut trailer shows a Japanese-themed world to be enjoyed, but two parts in particular caused enough of a backlash to be removed before the November 13th release.
A revamped trailer can be seen below.
Why was the trailer changed? As Sims Community points out, a number of South Korean players complained about the imagery they found offensive in the trailer, namely that a Sim was shown bowing in front of a small shrine.

You can see the original footage on YouTuber EnglishSimmerâs trailer reaction that was posted last week (check out her channel here). One Sim bows in front of a small shrine, while another snaps a photo. The original clip is also still in reaction videos on other Sims Youtuber channels.
Elsewhere in the original trailer, another Sim wore a yukata sporting what could be confused with a sun-like pattern.

This image can still be seen in YouTuber James Turnerâs reactions clip (check out his YouTube channel right here). The design does look vaguely sun-like, yes, but itâs not the red and white Rising Sun flag motif, which is controversial throughout Asia. The design could be a Japanese folding fan, which is called a suehiroâwhich can symbolize prosperity. Itâs hard to tell.
âThis is the result of Orientalism,â wrote one Korean commenter on YouTube (via Sims Community). âI know that EA likes Japanese culture. But this is too much. Korea had been forced by Japan. They forced Koreans to greet their religious buildings. Koreans had to be tortured or killed if they didnât do what Japan wanted. Surprisingly, the religious building appears in the game.â
Other YouTube comments written in Korean called for a boycott, telling EA to study history.
Sims producer Graham Nardone issued a series of tweets, writing, âWe modified the reveal trailer for The Sims 4 Snowy Escape and have made changes to the pack to respect our Korean players. I want you to know that those changes will be in-game when Snowy Escape launches.â
âSpecifically,â he continued, âwe will not have Sims bow in front of shrines in the world of Mt. Komorebi. Further, weâve adjusted some patterns on clothing and objects within Snowy Escape that unintentionally evoked imagery with painful historic meaning.â
âWe aim to be inclusive,â he concluded. âWe involve others both within and outside of our team, and we listen to them as representatives of the cultures that we draw inspiration from. Weâre unwavering in our commitment to representing more of our playerâs lives in an authentic and respectful way.â
Being inclusive is good! And not all the changes are bad, mind you.

The clothing fix is actually an improvement, I think. The Sim is wearing a nice kimono. It works.
But letâs think exactly what EA is doing. The companyâan American company, at thatâis appropriating Japanese culture and Japanese motifs to sell in its expansion pack.
Bowing is an intricate part of Japanese culture. Itâs a sign of respect. While the trailer never fully explained how the shrine visits and bowing would work (I guess it would be optional?), bowing has been removed. The shrine, however, remains. So now, the new footage shows a Sim standing in front of the small shrine, puzzled. The shrine is now seen as something baffling. Itâs weird. Itâs different.

This seems disrespectful, no? (Letâs take a photo while you figure out what the hell is going on!) One shouldnât have to bow at the shrine, just as one doesnât have to in Japan. But it certainly should be an option.
Aside from how EA seems to confuse Shintoism with State Shinto, the religion goes back before written history in Japanâbefore there was even a word for it. Shintoism predates the advent of using actual human-built shrines, something that started in the centuries that followed after Korea introduced Buddhism to Japan in the mid-6th century. Shintoism is the countryâs indigenous religion. There is no main text like the Bible, and yet, Shintoism continues to course through Japanese society. The vast majority of babies are taken to Shinto shrines as a rite of passage. Children and adults alike carry Shinto talisman for good luck. People get their cars blessed by Shinto priests to protect the driver. At new construction sites, Shinto rituals are also performed. Sake, Japanâs national drink, is intimately connected to the religion, as is sumo. This is Japanese culture.

The shrine represents something people believe. The beliefs have a long history and a collective memory within Japan. Shrines are places people go to pray and reflect. Shrines are places that protect. This isnât just something to be included in a game because it looks âneatâ or âcool.â This is a countryâs culture that is being borrowed for financial gain and then tossed aside in the name of inclusivity.
Players in Japan donât seem happy with the situation. Here is a cross-section of comments on My Game News Flash and Hachima Kikou, two of Japanâs most popular game blogs:
âEA is trash.â
âIf you are going to twist Japanese culture, then donât put Japanese culture [in your game] in the first place.â
âThis makes me really uncomfortable.â
âThey put out Japanese content with no consideration for Japan.â
âNot gonna buy The Sims.â
âIâm never going to buy The Sims again.â
âIf you cannot pay homage at a shrine, they whatâs the purpose of making a shrine?â
âNot many Japanese people play The Sims, so this is unavoidable.â
âIâll never play The Sims.â
âThe plan is the erase Japanese culture after a complaint about Japanese culture.â
âEA is anti-Japanese.â
âIf you are going to discriminate against Japanese people, then donât release this DLC.â
âI thought tourists who come to Japan do visit real shrines, right?â
âWhat a letdown. Iâm never buying an EA game again.â
âIf lots of Japanese people donât play The Sims, then why did they take Japanese culture?â
âEA is a shit game maker.â
âVisiting a shrine is now a problem? Bit by bit, their target is getting larger.â
âDoes this mean EA doesnât respect Japanese players?â
âEA is so stupid.â
âIf youâre not going to respect Japanese culture and if you donât feel like learning about it, then donât release Japan-themed content.â
âThis canât be helped. Wanna play Ghost of Tsushima?â
(Updated 3/3/22 with new details)