With Umpah Umpah, Red Velvet has completely redeemed themselves, in my eyes, for the underwhelming and monotonous Zimzalabim
No, more than that: Umpah Umpah deserves a spot in the highest echelons of Red Velvetās discography, right alongside Russian Roulette, Red Flavor and Ice Cream Cakeāif only for the absolutely gorgeous pre-chorus, which can be heard best at 0:31.
The music video is also right in line with Red Velvetās standards, with its extraordinarily high production value and creative direction only being overshadowed by the adorable image of Seulgi standing on top of a roof trying to get a signal. Am I fanboying a little bit? Maybe. Has Red Velvet earned such fanboyism? Definitely.
Also, is it a coincidence that we get two of the yearās best summer songs (so far) right after Iāve bemoaned the lack of such bangers this season? Iād like to think not.
