After School Red and After School Blue were two short-lived and ill-fated experimental sub-groups of After School. The idea was to divide the group into two units on the opposite sides of the cute-sexy spectrum and have them promote at the same time to drum up some friendly competition.
This idea crashed and burned for a few reasons.
First, having two songs to promote meant they needed twice the onstage time at crucial music shows, which they simply werenât willing to provide to a group of After Schoolâs stature. This meant that they wrapped up their stage promotions much earlier than they wouldâve had they simply stuck to a normal release.
Second, After Schoolâs fandom was nowhere near enough to support what was basically two full comebacks. The agencyâs hope, I assume, was that each fan would essentially double-dip to purchase both albums. This didnât pan out to their expectations.
Third, and most crucially, the songs themselves were⊠just okay. Wonder Boy is classic saccharine K-Pop, reminiscent of old S.E.S or F.I.N.K.L tracks, while Into The Night Sky was supposed to be their âsexyâ and âstrongâ release but ended up being a muddled song that was neither here nor there.
In the end, this brief experiment into AKB48âs senbatsu-inspired promotions faded away into obsolescence, followed a few years later by After School themselves.
[Hey! Weâll be on the ground at KCON New York this weekend, covering the festival and the fandom surrounding K-Pop. Say hi if you see us!]
