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Kinect Marketer: Hardcore Gamers will be the First to Buy It

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Microsoft’s Kinect messaging is definitely core-obsessed. First they said they didn’t want core shooters like Halo on it. Then they said it’s got casual approachability, but core depth. Now, they’re saying hardcore gamers will be first in line for it.

https://lastchance.cc/kinect-marketer-we-dont-want-shovelware-nor-even-cal-5573859%3C/a%3E%3C/p%3E

“I think we know that hardcore gamers will be the first to go out and buy it, as they are with any product,” Ryan More, Microsoft’s worldwide marketing manager, told CVG. “So we know we have to have a wide range of experiences, from things like the animals game you saw today to games that are more geared towards the core. So I would expect a wide range of products to be released this holiday.”

Translation: We haven’t even told you the price and we know you’ll be the first to buy it.

More likely result: Most early adopters are hardcore gamers, but that doesn’t mean most hardcore gamers are early adopters.

Microsoft’s Ryan Moore [CVG]

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