Like a flaming crossbow bolt casually launched at gigantic rooftop slogan, Sony celebrity spokesmodel Kevin Butler returns to launch the âLong Live Playâ marketing campaign.
Last week PlayStation 3 advertising fans were concerned by Twitter reports that celebrity spokesmodel Kevin Butler had left Sony for Economy Flooring, his uncleâs flooring startup. Luckily for Sony ad-fans, Economy Flooring only exists in Butler-space, and now it doesnât exist at all. Jack Tretton is once again the boss of him.
Taking a cue from Butlerâs inspirational speech from E3 2010, âLong Live Playâ is a celebration of the gamers that will be advertised at during the campaign. It replaces the âIt Only DoesâŠâ campaign, which got a little out of hand during the PlayStation Network hacking incident earlier this year.
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Long Live Play [PlayStation Blog]
