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Lost & Damned Sells 1 Million Copies

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Microsoft have boasted that Grand Theft Auto IV expansion The Lost & Damned has broken Xbox Live revenue records. But what does that mean for unit sales?

https://lastchance.cc/lost-damned-sets-xbox-live-record-5161353%3C/a%3E%3C/p%3E

The Cut Scene reckon that, according to ā€œa good sourceā€, the add-on has sold ā€œaround one million units on Xbox Liveā€. Microsoft canā€™t confirm this number, but it does sound awfully familiar.

https://lastchance.cc/analyst-lost-and-damned-sales-at-1-million-all-new-gt-5165818%3C/a%3E%3C/p%3E

If that unconfirmed number checks out, that equates to around $20,000,000 in revenue for Microsoft. Which, yes, for something like Xbox Live probably is a revenue record. But is it a sales success? There are 6-7 million copies of Grand Theft Auto IV out there on 360, so ā€œonlyā€ a million sales of Lost & Damned sounds like a (relatively) disappointing return.

Why itā€™s increasingly important that thereā€™s no DLC in NPD [The Cut Scene]

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