The in-universe logos fill out the world
There is a Morton Construction sign though, so maybe they're saving the reveals of more obscure characters for a later trailer. https://t.co/AnyvhOH7wX pic.twitter.com/iGsQEFtbJB
— Rimea (@The_Rimea) January 16, 2025
It's the tiniest thing, but I'm really happy Mario Kart 9(?) is continuing some of 8's in-universe brands like Mario Motors, 1-Up Fuel and Mario Kart TV, alongside new ones like Luigi Tires.
This kind of subtle continuity between Mario games is pretty rare. pic.twitter.com/U2CPopqBvj— Rimea (@The_Rimea) January 16, 2025
Mario Kart TV is still alive and kicking after 11 years. Looks like they've updated their logo and truck design pic.twitter.com/dJVsWgY10o
— Joy-Con Drift 2 (@DriftCons) January 16, 2025
Power-ups are still the main canonical fuel source around here. It seems we now got Fire Flowers being used for gas. pic.twitter.com/RVLWSa621I
— Joy-Con Drift 2 (@DriftCons) January 16, 2025
Yoshi has a burger stand of some kind, but in keeping with a long series tradition, there’s also branding seen in the trailer that references other characters and entities. There’s a brief shot where you can see the logo for Morton’s Construction, a reference to one of the Koopalings, and you can see logos for sponsors on the tracks like Luigi Tires, Mario Motors, Mario Kart TV, and 1-Up Fuel.
Those are just a few of the details folks are pointing out, and there will no doubt be more discoveries as Mario sickos comb through the trailer. Beyond that, we’ll more than likely hear more about the next Mario Kart in April when Nintendo holds its Switch 2 Direct on April 2
