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Mass Effect Studio Needs To Sell 10 Million Units

One million used to be the bar. Then two. Then three. Mass Effect developer BioWare isn’t stopping there.

ā€œWell, we need to sell 10 million units,ā€ said BioWare co-founder Dr. Greg Zeschuk. ā€œThat’s actually the new target, right? We do Top 10 games, our stuff is quite successful. I know Mass [Effect 2] is number eight so far this year, in North America.ā€

Ten million. Ten million! That’s a lot. For comparison’s sake, Grand Theft Auto IV has sold over 17 million.

ā€œI think we know how lucky we are,ā€ he explained. ā€œWhen we’re saying that, we always know that we’re super-fortunate that we have a nice combination of things going on – really great support from EA, a budget to make great big giant games. We recognise that in a sense it’s a privileged position we’re in.ā€

BioWare is readying both Dragon Age 2 and Star Wars: The Old Republic for 2011. Both big games, both capable of selling ten mil, no?

10 million sales is BioWare’s new target/a> [VideoGamer.com] [Pic]

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