At $3 per map, it was fair to ask what else you get for your money with the Modern Warfare 2 Stimulus Package. The answer, apparently, is a big-ass marketing campaign.
In the U.K. at least, Activision has spent ÂŁ1m to flack the game online and over TV throughout the Easter weekend, MCV reported.
Spending that much to market DLC is something of a milestone, showing it can and will be pushed as hard, comparatively speaking, as a game itself. Suppose that means we can look forward to more such DLC marketing â and the premium prices it commands.
