For the second straight week, the subject of our âShop Contest will judge the entries making fun of him. As a courtesy, we will now profile Joey Chiu (center)âwho 10 days ago was first in line to buy the PlayStation 4 at its launch event in New York.
Still, when he rolled up on the set, he saw peopke standing around the hotel entrance. âIn my heart Iâm like, âAw man,â kinda bummed but again, I wanted to come here to check out the event and play some PS4 for the day before the next day when Iâd really line up for my system.â
But the people he saw on the street were not there to buy a Ps4. âThen it turns out they were ladies who worked for the event and Sony!â he said, âI look over to the sign and thereâs nobody there ⊠sooooo âŠâ Chiu took his spot in line: No. 1.
Thing is, this is Wednesday afternoon. The PS4 launched at midnight Nov. 15, which was a Friday. Chiu had classes to attend on Thursday, and didnât bring a partner to hold his spot in the queue. âIt was that evening when I was heading home that I was fully prepared to surrender my spot in line,â he said, âbecause I couldnât do the thing where we line up outside on the sidewalk when weâre in November and things are approaching winter temperatures.â
No problem. Sony said theyâd save his space in line. âSony was unbelievably gracious in letting me head home for the night and keeping my spot in line. I am eternally grateful for this.,â Chiu said.
The campout was no hardship tour, for Chiu or anyone else. First of all, it was catered. I mean where else but New York will someone give you free food for sitting on a sidewalk. Others in the line behind Chiu were from out of town, and Sony put them up at the hotel. âHow awesome is that?â Chiu said.
Chiu returned on Thursday after classes, went to the head of the line, and that night was summoned to visit with Andrew House (above left), the president of Sony Computer Entertainment, and Jack Tretton (above right), the president for SCE-America. Chiu met House the morning before outside the hotel, and Tretton the year before at the PS Vitaâs launch in New York. They reconnected like old buds in the image we used for the âShop Contest, every one exhibiting maximum smug on the consoleâs big day.
âI was extremely happy to be able to tell them both personally that their walk-out music choices for this E3 were absolutely kickass,â said Chiu, a lifelong gamer whose favorite titles on PlayStation come from the Metal Gear series.
âPs4 was always my go-to choice from the moment they threw down with the Xbox One on E3,â Chiu said, ânot that Xbox hasnât made a compelling argument for themselves since that showing.â
But last Friday, it was all about PlayStation. Andrew. Jack. Joey. A minute before midnight. The signed box House that handed Chiu? âThat came from me asking the folks at Sony at the counter very politely if they could get Jack and Andrew to sign the box for me,â Chiu said., âI handed over the ceremonial silver Sharpie marker; Iâve become something of a video game autograph collector.
âI wanted the big first PS4 to not just look like any other model youâd see on store shelves,â he said.
Weâll be back shortly with this weekâs finalists in the Kotaku âShop Contest, plus Joeyâs top five and overall No. 1!
To contact the author of this post, write to [email protected] or find him on Twitter @owengood