There was a lot of buzz last year that Microsoft would be introducing a new TV subscription service for the Xbox 360, one that would bring all kinds of live TV shows to the platform and let them work with motion and voice control.
https://lastchance.cc/rumor-has-microsoft-announcing-tv-service-at-e3-5808536%3C/a%3E%3C/p%3E
Interestingly, while the initial reports only mention the Xbox 360, the Reuters report simply mentions Microsoft, implying the company had grander plans for its TV service than just its home console.
Exclusive: Microsoft Web TV subscription plan on hold [Reuters]