Microsoft, You Need A New Mascot In Japan

By Luke Plunkett Published September 8, 2010 |

Despite the failure of the Xbox brand in Japan, Microsoft is on the right track with Sanrokumaru, the console’s mascot in the region.

He can throw a baseball, he can fix giant robots, but while he’s amusing us, he’s obviously not doing a good enough job in Japan. Because his job is to sell consoles, not amuse us.

https://lastchance.cc/maybe-the-greatest-baseball-pitch-youll-see-today-5545941/%3C/a%3E%3C/p%3E

Let us help you, then, Microsoft Japan. Because we care. Sanrokumaru needs to stop doing chores and playing sports and start being a little meaner. Or manlier. Or both. Maybe you should look to the big screen for inspiration?

🕹️ Level up your inbox

Don’t miss the latest reviews, news and tips. Sign up for our free newsletter.

🕹️ Level up your inbox

You May Also Like

Is The RAM AI-pocalypse Finally Over? Probably Not

Flood Of ‘Microslop’ Messages Forces Microsoft’s Official Copilot AI Discord Into Lockdown Mode [Update]

New Xbox CEO On Company Strategy: ‘The Plan’s The Plan Until It’s Not The Plan’

That’s It, I’m Calling It, Xbox Is Dead, Time Of Death February 20

Phil Spencer Says Goodbye: ‘[Xbox] Deserves A Thoughtful, Deliberate Plan For The Road Ahead’

Microsoft Briefly Wipes Minecraft-Like Indie Game From Steam Over A Single Screenshot