Shortly after Microsoft revealed new features for their Games for Windows Live service, Valve counters with new Steamworks features, including in-game downloadable content, robust matchmaking, and new technology they claim “makes DRM obsolete.”
https://lastchance.cc/microsoft-pretties-up-games-for-windows-live-5181986%3C/a%3E%3C/p%3E
We’ve already heard about the new downloadable content support for Steam, and the matchmaking is the same we’ve seen in the PC version of Left 4 Dead, now available to publishers and developers worldwide. The most interesting new feature is Steamworks new anti-piracy technology, Customer Executable Generation, or CEG. CEG basically creates a unique copy of a game for each customer, which can then be played on any compatible PC without install limits or root kits. You buy a copy, and that is your copy, completely unique to you. A simple and elegant solution to PC game piracy that manages to benefit both publishers and the consumer at the same time.
https://lastchance.cc/steam-to-offer-in-game-downloadable-content-5171281%3C/a%3E%3C/p%3E